The Security Industry Association (SIA) has released its 2025 Security Megatrends report, which identifies the top 10 factors influencing both short- and long-term change in the global security industry.
SIA’s 2025 Security Megatrends were selected based on fall 2024 survey data and focus group input received from hundreds of top security industry business leaders, association leadership, key volunteers, and speakers for the 2024 Securing New Ground (SNG) conference, which took place Oct. 8-9 in New York City. Each year, SIA produces the megatrends report and makes it available for free.
The 2025 report revealed that there is no trend larger or more impactful to the security industry than the evolution of the channel. Artificial intelligence (AI), cloud, technology upheaval, razor-thin margins, new competitors, direct-to-customer sales and delivery models, and changing end-user requirements are converging to create the most challenging wave of change the channel has ever seen, felt primarily in the systems integration channel.
In SIA’s survey of members for the report, nearly 70% of respondents said their channel buyers are changing from the traditional security integrator, and security practitioner experts stressed a desire for integrators to be fully embedded on their teams in order for them to better understand practitioners’ needs and wants.
“The future isn’t always predictable, but it’s always exciting,” said Scott Dunn, chair of the SIA board of directors and senior director of business development at Axis Communications. “Integrators are the second-largest core of our membership, and the amount of upheaval facing today’s integrators is profound. Artificial intelligence has burst upon our industry in recent years and holds great promise for our industry’s future. We have watched as operational technology converges with information technology and simultaneously with all aspects of security—physical and cyber. These profound changes call upon us to adapt and to realign our industry to the needs of the modern business world.”
2025 Security Megatrends
- Evolution of the Channel
- AI: Intelligent Automation of Security
- Correcting the Systemic Undervaluation of Security
- Visual Intelligence, Not Video Surveillance
- IT-OT Security Convergence
- Platform Aggregation
- Democratization of Identity and Mobile Credentials
- Growth of Advanced Detection Technologies
- Shift of Influence from Hardware to Software
- SaaS, HaaS, DaaS, and a Managed Services Future
Key stats highlighted in the report include:
- 52% of surveyed SIA members said the future impact of AI on the security industry is greatly or somewhat underappreciated;
- 81% of security industry manufacturers and solution providers say predictive data analytics are a meaningful or very meaningful component of their existing or soon-to-be-released products, software or solutions; and
- 91% of security solutions developers characterized their firms’ research and development investments as being fully, heavily, or somewhat focused on AI—an increase from the 74% reported in 2023.
Download the 2025 Security Megatrends report here.
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