Coppin State University Elevates Wayfinding With New Signage
New vibrant environmental graphics and branded signage were placed in 55 key spaces across Baltimore’s Coppin State University. After completing Coppin State University’s Facilities Master Plan in 2022, design firm Ayers Saint Gross worked closely with the university to identify prominent circulation routes, building entrances, and communal spaces in need of visual enhancement. The resulting suite of high-impact graphics improves wayfinding, strengthens institutional identity, and enriches the daily experience for students, faculty, staff, and visitors.
Invigorating the university’s Physical Education Complex’s primary entrance, students are greeted with a wall-sized Coppin State sign in the university’s signature blue. To the right of the entrance, a double-height statement wall features three-dimensional lyrics of the university’s alma mater. Throughout the building, colorful wall details include inspirational quotes, images, and affirmations.
At the primary campus intersection, bold new letters are staggered to greet visitors, providing a welcoming first impression. Additional details include bright, university-inspired graphic elements in the administration building, classroom building, and the J. Miller Tawes Center.
“We are honored to help promote Coppin State’s 100-year legacy of academic excellence, rich traditions, and deep community roots through this environmental graphics campaign,” says Joel Fidler, President of Ayers Saint Gross. “A continuation of a long and trusted partnership with the university, this project helps communicate Coppin State’s history and identity to the campus community, visitors, and surrounding neighborhoods.”
Elevating Coppin State University’s commitment to lifelong learning, civic leadership, and community empowerment for its multi-generational student body, the environmental graphics campaign enriches campus spaces with expressive, navigable, and affirming environments that reflect the institution’s cultural identity and legacy.