Archives: Glossary Terms

The series of activities that an organization performs in order to deliver a product or service to customers, including inbound logistics, operations, outbound logistics, marketing and sales, and service.

A systematic process that aims to optimize project costs and functionality by analyzing materials, methods, and designs without compromising quality.

The fundamental beliefs and principles that guide an organization’s decisions and actions.

The state in which an organization’s strategies, decisions, and actions are consistent with its stated core values.

A process of evaluating the extent to which an organization is effectively living and demonstrating its core values, through methods such as employee surveys, stakeholder feedback, and performance metrics.

The process of clearly and consistently articulating and reinforcing an organization’s core values through various channels and touchpoints, such as branding, messaging, and leader communications.

The process of embedding an organization’s core values into its systems, policies, practices, and day-to-day operations.

A situation in which an organization’s strategies, decisions, or actions are inconsistent with or contradict its stated core values.

The act of demonstrating and embodying the organization’s core values through one’s own behavior and leadership, in order to set an example and inspire others to do the same.

The ongoing effort to keep an organization’s core values relevant, meaningful, and consistently lived over time.