Zeidler Architecture has revealed updated designs for 901 West Broadway, a new hotel project by Hallmark Hospitality that signals the beginning of the redevelopment of the West Broadway corridor in Vancouver.

Located at northwest corner of West Broadway and Laurel Street, the hotel will become one of the first projects to respond to the City of Vancouver’s Broadway Plan, which aims to transform Broadway into a high-density corridor. The evolved design represents a sophisticated and refined architectural solution to a complex site that places emphasis on activating the public realm.

The 901 West Broadway design features a 12-storey tower with 151 guest rooms and a three-level parkade that, once complete, will offer a unique and visually captivating experience for guests, residents, and the broader Vancouver community.

“We are thrilled to be working with Hallmark Hospitality on a hotel project that will contribute to the transformation of the Broadway corridor in Vancouver and provide much needed hotel rooms for the city,” says James Brown, Partner, Zeidler Architecture.

“The site came with multiple restrictions, and it was up to our team to develop innovative design solutions in partnership with the city. From the outset, we approached the design as an opportunity to provide an exceptional experience for guests and pedestrians alike, which has ultimately resulted in a better building. We succeeded in developing a design that activates each side of the building while animating the façade and elevating the street level experience along West Broadway and Laurel.”

The hotel’s main design feature is a striking, gradated façade that seamlessly connects to a solid, brick-laced podium that emulates the material used in historic buildings on Broadway. The design introduces large, offset panels that begin on the south and transition to smaller, in-line panels on the north side of the building.

The result is a dynamic, shimmering presence that changes with the light throughout the day. A brushed metal panel system wrapped around a wood base adds texture and warmth to the intersection, contributing to the street’s character and exemplifying Vancouver’s urban aesthetic.

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